Analysis Of Factors Affecting Demand Red Chili Pepper (Capsicum Annum L) In Solok And Effort Fulfillment

Research on the analysis of the factors that influence the demand for red chilli (Capsicum annuum L) in Solok and compliance efforts implemented in March s.d April 2016. The purpose of this study consisted of; 1) analyze the factors affecting the demand for red chili in Solok 2) analyze the elasticity of demand for red chili in Solok 3) know the effort that can be done to meet the demand of red chilli in Solok. To achieve the objectives of the first and second use secondary data for 15 (fifteen) years and to achieve the objectives, the third used primary data. The method used is descriptive analytical method, a method that is used to describe phenomena that exist, which takes place in the present or past. The variables were observed in this study is the X1 (price of red chilli), X2 (the price of green chili), X3 (onion prices), X4 (population), X5 (income) and Y (the number of requests red chili) which is then analyzed by multiple linear regression, elasticity of demand and SWOT. The results of that research addressing the factors that influence the demand for red chili in Solok is the price of red chilli itself, the price of green chili as a substitute goods, the number of population and income, while onion prices affect the amount of red chili demand in Solok. But simultaneously variable X1 (red chili prices), X2 (the price of green chili), X3 (onion prices), X4 (population) and X5 (income) strongly influence demand red chili in Solok, where the F test results show that F count> F table (212.262> 3,600) with a significance level (0.000 <0.010) and the most influential variable is the variable X4 (population) with the greatest value of beta Coefficients is 1,100. Based on analysis of the elasticity of demand is known that red chili pepper is a normal good is inelastic to price elasticity coefficient value (ɛp) of -0.120. Green chili is substituting goods and shallots are complements of red chili with cross elasticity coefficient ɛpx1 and ɛpx2 respectively by 0,293 and -0.635. While the income elasticity coefficient (ɛI) produced 0,001 shows that red chili are normal goods are inelastic. In the SWOT analysis performed strategic analysis of the factors that affect the internal and external demand amount of red pepper in Solok. SWOT analysis shows that the most strategic efforts that can be done to meet the demand of red pepper in Solok can be seen from SO strategy (Strengths and opportunies) created. Moving on from the factors that most influence the demand for red chili in Solok is a number of people, the suggestions can be submitted by the authors is to improve program implementation berencana.Penelitian family on analysis of the factors that influence the demand for red chilli (Capsicum annuum L) in Solok and compliance efforts implemented in March to April 2016. the purpose of this study consisted of; 1) analyze the factors affecting the demand for red chili in Solok 2) analyze the elasticity of demand for red chili in Solok 3) know the effort that can be done to meet the demand of red chilli in Solok. To achieve the objectives of the first and second use secondary data for 15 (fifteen) years and to achieve the objectives, the third used primary data. The method used is descriptive analytical method, a method that is used to describe phenomena that exist, which takes place in the present or past. The variables were observed in this study is the X1 (price of red chilli), X2 (the price of green chili), X3 (onion prices), X4 (population), X5 (income) and Y (the number of requests red chili) which is then analyzed by multiple linear regression, elasticity of demand and SWOT. The results of that research addressing the factors that influence the demand for red chili in Solok is the price of red chilli itself, the price of green chili as a substitute goods, the number of population and income, while onion prices affect the amount of red chili demand in Solok. But simultaneously variable X1 (red chili prices), X2 (the price of green chili), X3 (onion prices), X4 (population) and X5 (income) strongly influence demand red chili in Solok, where the F test results show that F count> F table (212.262> 3,600) with a significance level (0.000 <0.010) and the most influential variable is the variable X4 (population) with the greatest value of beta Coefficients is 1,100. Based on analysis of the elasticity of demand is known that red chili pepper is a normal good is inelastic to price elasticity coefficient value (ɛp) of -0.120. Green chili is substituting goods and shallots are complements of red chili with cross elasticity coefficient ɛpx1 and ɛpx2 respectively by 0,293 and -0.635. While the income elasticity coefficient (ɛI) produced 0,001 shows that red chili are normal goods are inelastic. In the SWOT analysis performed strategic analysis of the factors that affect the internal and external demand amount of red pepper in Solok. SWOT analysis shows that the most strategic efforts that can be done to meet the demand of red pepper in Solok can be seen from SO strategy (Strengths and opportunies) created. Moving on from the factors that most influence the demand for red chili in Solok is a number of people, the suggestions can be submitted by the authors is to improve the implementation of family planning programs.